Basic coding knowledge allows marketers to carry out essential tasks, such as building landing pages, custom-formatting blog posts, making website changes, structuring and styling emails, and more.Cognitive learning psychology definition basic HTML and CSS is also useful for creating custom elements, such as forms or call-to-action buttons on websites or email templates. Marketers that learn javascript can perform robust A/B testing to optimize landing pages.Cognitive learning psychology definition

Another area in which a basic understanding of front-end languages comes in handy is when implementing analytics tools such as kissmetrics and google analytics.Cognitive learning psychology definition with basic coding knowledge, marketers can get more out of these tools and be able to set up advanced tracking, custom variables, and other features for better analytics monitoring and reporting.Cognitive learning psychology definition

Marketers that have a basic knowledge of front-end development are increasingly valuable to the entire business. Even if a company has a dedicated front-end developer, marketers with basic development skills won't need to wait on this person to make changes or test new ideas.Cognitive learning psychology definition plus, they can work seamlessly with the developer to get ideas into motion faster.

Collecting the right data alone doesn't produce results. Knowing how to read the data is crucial to measuring the performance of campaigns and strategies as a whole.Cognitive learning psychology definition for example, specific metrics may indicate that a campaign is performing poorly. Marketers will benefit from analyzing the data to decide whether to make changes to the campaign or focus their efforts elsewhere.Cognitive learning psychology definition

AI-based tools are replacing an increasing number of human tasks in marketing. IDC forecasts spending on cognitive and artificial intelligence systems will grow from $ 19.1 billion in 2018 to $ 52.2 billion in 2021.Cognitive learning psychology definition marketers will need to have knowledge of this growing technology – specifically how to leverage AI strategically and how it impacts marketing goals.Cognitive learning psychology definition

As the amount of content rises and attention spans decrease, consumers are becoming increasingly selective about what they choose to engage with or view.Cognitive learning psychology definition given 15 minutes to consume content, two-thirds of people prefer to read something beautifully designed over something plain. Good design – specifically user experience and user interface (UX and UI) – plays a critical role in getting and keeping the attention of consumers.Cognitive learning psychology definition

It's essential for marketers to consider basic design principles when building landing pages or crafting emails. A user interface, for example, is the look and feel of a website or an email.Cognitive learning psychology definition this design can make or break a consumer's perception of a brand. Likewise, a website that's easy for users to navigate and offers a great user experience can build trust, leading to higher conversions.Cognitive learning psychology definition

The martech industry isn't showing any signs of slowing down. An ascend2 study reports that 87% of marketers believe marketing technology is improving marketing performance at their companies.Cognitive learning psychology definition marketers that embrace the change and develop these in-demand technical skills are bound to produce more valuable results for their company.Cognitive learning psychology definition those that don't adapt to a more technical mindset may risk falling behind.