The secret behind facebook’s news feed algorithm has been guessed at for years, with published algorithm updates that help support the various theories out there.Cognitive learning theory in the classroom however, facebook recently opened the curtain on the “core values” it uses when determining what shows up in a user’s feed. Facebook became known as the social platform to connect friends and family, which is why most of the news feed is filled with posts from those users care about most.Cognitive learning theory in the classroom now, facebook states that posts from friends and family will get top priority on users’ news feeds. After posts from friends and family, facebook prioritizes posts that “inform” and posts that “entertain.” other core values include posts that represent all ideas and posts with “authentic communication.” facebook also emphasized the user’s ability to hide posts, unfollow other users and pages, and the user’s ability to prioritize their own feed with the “see first” function.Cognitive learning theory in the classroom lastly, facebook reiterated the goal to always improve the news feed and user experience.

Facebook responds to users’ outcries about the 2009 update and instead of separating the two types of news feeds, both are consolidated into one news feed.Cognitive learning theory in the classroom facebook wanted its users to be able to see exactly what they logged on to see. Facebook themselves stated at the time: “when you visit facebook, you should see the things you’re most interested in, like status updates from your family and closest friends.” they knew that people didn’t log in all the time, so they adjusted their news feed accordingly.Cognitive learning theory in the classroom using an updated news feed algorithm, they aimed to show all people the most relevant posts at all times. Users, having somewhat acclimated to the last update, had some difficulty adjusting once again to the new update.Cognitive learning theory in the classroom the changes were pretty complicated for the average user and only computer-savvy users fully understood the changes. The news ticker is also introduced on the right side-bar which was meant to display other friends’ activity on facebook such as likes, comments, and so on.Cognitive learning theory in the classroom

Along with facebook’s ever-evolving algorithm changes, the digital marketing opportunities have increased as well. As the news feed was introduced and updated, advertising increasingly found its way into users’ news feeds.Cognitive learning theory in the classroom now, whenever a user brings up their news feed, facebook’s algorithm determines which advertisements are best catered to the user based on their likes, reactions, listed interests, and interaction with other pages.Cognitive learning theory in the classroom this means that in order to fully take advantage of advertising through facebook, marketers must create their ads with a focused and targeted audience campaign.Cognitive learning theory in the classroom marketers will also determine the amount they are willing to spend on their ads which will directly affect the probability that their ad will reach the intended audiences.Cognitive learning theory in the classroom

Users are now able to dictate which ads they want to see on their news feed. If a user hides an ad from their feed, they are essentially telling facebook that that ad does not apply to them.Cognitive learning theory in the classroom facebook is more engaged to considering user feedback concerning ads which will ultimately lead to more ads users want to see and less ads that are not applicable.Cognitive learning theory in the classroom what this means for marketers is that their ads will more likely reach the audience that wants to see those types of ads, which should inevitably lead to more interaction and conversion rates.Cognitive learning theory in the classroom what marketers need to know about advertising through facebook in 2017

Advertising through facebook will continue to evolve just as it always has in the past.Cognitive learning theory in the classroom what marketers need to know going forward in 2017 is that engaged conversations will get their posts and advertisements shown more regularly in others’ news feeds.Cognitive learning theory in the classroom also, news feed will begin weighing reactions more than likes on a post or ad. This increases the need for quality content that will make users want to engage in the conversation.Cognitive learning theory in the classroom your post has the ability to recycle through news feeds as users comment and interact causing more and more users and friends of friends to see the post.Cognitive learning theory in the classroom