The research provided new insights into how the brain engages with these two marketing mediums. It proposed that there’s more emotional processing with physical material than there is with virtual.Cognitive learning psychology scientists used functional magnetic resonance imagery (fmri) scanning to determine how the human brain reacts to physical and virtual stimuli.Cognitive learning psychology these scans looked at the brain’s activity to see the regions most involved with processing advertising.

When participants viewed printed cards, scans revealed more activity with significant sections of the brain.Cognitive learning psychology printed materials were more connected to memory because they engaged with spatial memory networks. The study also found that physical materials produced more brain responses associated with internal feelings.Cognitive learning psychology so the print ads were more internalized than the virtual content was. In other words, they made a deeper and more lasting impact on their recipients.Cognitive learning psychology

Do you like to check your mailbox each day? Most people do. In fact, the direct marketing association (DMA) reports that over 55% of americans love to receive mail.Cognitive learning psychology and almost three-quarters of households look at some or all of their marketing mail (in addition to the bills, cards, and letters). That means there’s a pretty good chance your direct mail campaign will get someone’s attention, especially if you deliver an eye-catching piece.Cognitive learning psychology

A gallup poll revealed that direct mail’s a hit with people under 30 years of age. Almost 85% of gen Y consumers take the time to look through their mail each day.Cognitive learning psychology respondents said print marketing had fewer distractions than reading online material. Plus, they reported less eye strain and fewer headaches than they did when looking at a screen for a long period of time.Cognitive learning psychology

Multichannel marketing gives your customer a variety of ways to make a purchase. Over 70% of consumers say they’d prefer to connect with businesses via multichannel marketing.Cognitive learning psychology you could have a physical store, a website, and social media accounts that work alongside your direct mail print catalog. This allows you to maximize your opportunities and connect with your customers on various channels.Cognitive learning psychology

By merely adding one extra marketing channel to your direct mail, you’re increasing your revenue by 38%. If you add a third channel, the percentage increases to 120%.Cognitive learning psychology the more channels you add, the more success you can expect because each of the channels gives your customer another way of doing business with you.Cognitive learning psychology around 50% of businesses today use at least eight marketing channels to interact with their customers. Imagine the possibilities.

If you look at the digital universe, credibility oftentimes becomes an issue with low-quality content and a lack of authority.Cognitive learning psychology even facebook reported that it had severely overestimated how much time people had spent watching video ads on their network. For those advertisers who spent millions of marketing dollars with the mega-popular social channel, it was a startling and disappointing discovery.Cognitive learning psychology

About 85% of consumers said they’d be more likely to open a piece of personalized mail. Roughly that same percentage of U.S. Marketers saw measurable improvements because of personalization, with many reporting as much as a 10% lift in business results.Cognitive learning psychology personalizing your direct mail marketing campaigns works. That’s why it’s one of the most effective benefits of direct mail marketing.

What is variable data printing?Cognitive learning psychology VDP is a type of digital print production that allows for mass customization. If you had 10,000 sales brochures to send, and you wanted to customize them to appeal to each individual recipient, you’d use VDP to accomplish it without sacrificing any time in production.Cognitive learning psychology for example, you could print location-specific information on each brochure. The suggested retail location would change based on where the recipient lived, with a referencing website URL and/or map with directions to a local store.Cognitive learning psychology additionally, you could provide a coupon code that’s only valid at that location.

Ultimately, you want your direct mail marketing campaigns to produce paying customers.Cognitive learning psychology there’s good news on that front. Direct mail carries a high return compared to other channels. According to the DMA, the direct mail median household return on investment is 29%.Cognitive learning psychology direct mail is more expensive than running an online banner or paid search ad, but you’ll likely enjoy a larger ROI.