Celebrity makeup artist rose-marie swift isn’t one to mince words. In a 20-minute conversation with vanmag during a recent visit to vancouver, the vancouver-born and new york city-based clean-cosmetics magnate is quick to tell us how she really feels about the beauty industry (“there’s a reason a lot of cosmetics are so cheap.Cognitive learning systems that shit is not good for you!”) and the beauty trends that are en vogue today (“that god-dong instagram makeup looks good on no one”). In fact, it’s these unfiltered thoughts—well, that first one, anyway—that led her to found RMS beauty, a green, cruelty-free line of powders, concealers, multi-tasking cheek stains and more that, since its launch in 2009, has drawn fans such as gisele bündchen, olivia wilde and meghan markle.Cognitive learning systems

In a homecoming with vanmag (one of swift’s first gigs as a professional makeup artist was with the magazine in the ’70s, when she had the chance to create what she recalls as an “all-pink” look for a cover model) and ahead of the launch of RMS beauty’s summer collection, which will include an all-natural dupe for nars’s orgasm blush (!), swift shares her tips for transitioning to a natural beauty regimen, the products she can’t live without and why exactly “instagram makeup” is out.Cognitive learning systems rose-marie swift, founder of RMS beauty.

That’s really hard, actually, because there’s no legal definition of the word “natural.” it depends on what store you go into or what brands you look at.Cognitive learning systems some labels will say “green,” some will say “natural,” some will say “clean.” but don’t look at the little lies that are written on the front of the packaging; look at the ingredients and research what’s listed there.Cognitive learning systems if you’re seeing all these tongue-twisting words and are second-guessing a lot of it, that’s a bad sign. You want to see things you can pronounce: pure, organic, healthy ingredients.Cognitive learning systems avoid chemicals like parabens, sulfates, phthalates and synthetic fragrance.

Your skin is your largest organ, so whatever you put on it—cleansers, moisturizers and sunscreens—are going to be absorbed into it and your body.Cognitive learning systems so that’s a good place to start: get healthier versions of whatever products you’re putting on your skin. The second-most important thing is to swap out anything you’re using on your lips.Cognitive learning systems because whatever you’re putting there is going to be, to some degree, ingested. And if you think that all your lipsticks are pure, you’re in for a surprise: a lot of them have heavy metals and iffy chemicals in them.Cognitive learning systems eventually, you can graduate to finding healthier foundations, powders and eye makeup. Because once you have a clean skincare regimen, why put all these chemical-laden cosmetics on your skin?Cognitive learning systems RMS beauty swift eyeshadow trio, $26

First of all, canadian women are beautiful. Especially in vancouver, where I find the people to be a lot more health-conscious and open to learning about greener, cleaner alternatives to food, makeup and whatever it may be.Cognitive learning systems they’re beautiful and they don’t wear a ton of makeup because, really, they don’t need it. They have more of a natural, laid-back look going on.Cognitive learning systems it’s not like you smack them on the back of the head and a full face of makeup comes flying off onto the pavement. RMS beauty living luminizer, $38

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Beautiful, sensuous skin that kind of shines through the makeup and looks super natural. That paired with bright pop of colour on the mouth. There’s something really nice about that—having this gorgeous skin paired with a bold red, pink or coral lip.Cognitive learning systems I don’t think it’s about that god-dong instagram makeup at all; in fact, that never looks good when you’re not in front of a camera. I’m more about having a healthy, sun-kissed glow and just a light dusting of highlighter—not so much that it’s like you’re reflecting the moon.Cognitive learning systems no robot skin, that’s out. Robot skin is out!