When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world.Kids cognitive learning there seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing.Kids cognitive learning

The truth is that very few non-fiction authors make much money from their book alone. Publishing a book and getting nationwide distribution is an exorbitantly, and in most cases prohibitively, expensive process.Kids cognitive learning it’s time and energy intensive, and will take massive amounts of resources. In fact, non-fiction authors will spend anywhere from $400-800,000 before they even break even with book sales (anywhere from 200-350,000 copies sold).Kids cognitive learning so if it’s that difficult and expensive, what’s the point of publishing a book anyway?

Unless you have a baseline business platform, other than your book idea, to drive traffic to, there’s very little point in publishing a non-fiction book.Kids cognitive learning you won’t make any money and it won’t be worth the effort. The successful non-fiction authors are those who understand that their book is nothing more than a marketing tool to drive traffic to their business, and who exploit this knowledge effectively.Kids cognitive learning

For example, stephen covey’s books drive traffic to franklin covey, T. Harv eker has peak potentials training, mark victor hansen and robert allen’s book the one minute millionaire markets the enlightened wealth institute, killing sacred cows by garrett gunderson and myself leads to the freedom fasttrack process, marketing guru seth godin built squidoo, ken blanchard’s company is a global leader in workplace learning and productivity, just to name a few.Kids cognitive learning

Besides, you don’t even need to write the dang thing yourself–that’s what guys like me are for. You build your business, and let me get your book written.Kids cognitive learning your time is much better spent focusing on your business, products, and services. This approach will ultimately result in far more dollars to you than trying to make money from book sales alone.Kids cognitive learning

In the information age, your audience is drowning in information. They’re constantly bombarded with television, radio, books, advertising, internet, blogs, music, etc.Kids cognitive learning so why should they listen to you, especially when there may be countless competing factors sending them conflicting messages? When faced with information overload, people listen to and buy from those they deem to be credible.Kids cognitive learning

Think about it: why are quotes so powerful? It’s not because of what is said in a quote that makes it relevant and important to you–it’s because of the credibility of the person saying it.Kids cognitive learning when you hear the words, “be the change you want to see in the world,” the quote sticks with and impacts you not because of the actual words, but because you know they came from gandhi, a man who earned ultimate credibility on the subject of changing the world.Kids cognitive learning your neighbor could say the same thing, but unless he has credibility on that subject, the words will impact you far less and you will quickly forget them.Kids cognitive learning

Credibility is a precious commodity in the business world, and it’s one that, once gained, will dramatically increase your bottom line. There’s something about being a published author that gives a person instant credibility.Kids cognitive learning imagine being at a party and meeting three new people. Suppose the first two people you meet are incredible businessmen (or women), and the third is actually far less accomplished than the first two.Kids cognitive learning but if you learn that the third is a published author, suddenly you pay more attention and give more weight to their words. And the chances are high that the published author, despite any of their other accomplishments, is the one that you will remember months later.Kids cognitive learning

If you are thinking about writing a non-fiction book, my advice is that you must first understand that publishing a book is not a good way to make money in and of itself.Kids cognitive learning you absolutely must develop a world-class business that the book is deliberately designed to market, and it’s through increasing traffic to this business that you will make your real money.Kids cognitive learning and by gaining credibility, which comes from being a published author, the chances of getting people to consistently buy from your business are considerably greater.Kids cognitive learning

Are you ready to discover the solutions you have been searching for? What does it need to become a prosperous affiliate marketer? What are the ingredients of an affiliate marketing success story?Kids cognitive learning is there a shortcut to affiliate marketing glory? All these questions play about in the minds of affiliate marketers who want to make it big in this area.Kids cognitive learning

Though affiliate marketing is touted as one of the easiest and uttermost effective ways to create money online, it is not as easy as it sounds.Kids cognitive learning the wise affiliate marketer plans every move and executes it the best way he can. He should also increase the potential to succeed by utilizing the right tools appropriate for a successful affiliate marketing program.Kids cognitive learning we have consulted several of the most successful affiliate marketers in the area and lower down are the top three essential tools for a thriving affiliate marketing business.Kids cognitive learning

The greatest important and indispensable tool in affiliate marketing is your own site. The chief step in any thriving affiliate marketing business is creating a good, believable and professional looking website.Kids cognitive learning your website is the jump off point of all your marketing efforts. Thus, you must first create an -easy-to-use website, which will appeal to your prospects and encourage them to click on the links to the goods and services you are promoting and hopefully create a purchase.Kids cognitive learning consequently, you must first focus your efforts in building a site that can cater to what your prospects need.The most important thing you should consider is that almost all web users go online to search for information, not automatically to go and buy something.Kids cognitive learning

Above all else, make your website full of original, pertinent and practical content. People love articles that are appealing and helpful. Keep in mind that, in the internet, content is always key and top quality content will not just raise your credibility, it can also help you fulfil a higher-level search engine ranking.Kids cognitive learning by posting relevant and useful articles, you establish yourself as a credible authority in the field, displaying you a trustworthy endorser of the product or service you support.Kids cognitive learning establishing a good reputation is a good move in building up a loyal consumer base.

Competition is extremely fierce in the internet world. You should always be one-movement in advance of your rivals to ensure that you capture a critical share of your target market.Kids cognitive learning therefore, you must use every conceivable means to inspire people not solely to visit your website but also to click and proceed to the websites of the opportunities and services you are promoting.Kids cognitive learning creating an opt-in email list is one of the better ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to inspire them to subscribe to your newsletters.Kids cognitive learning you can present free softwares, access to unique services and other freebies that will be helpful to your prospects.

The value of driving highly targeted traffic to your website cannot be emphasized enough.Kids cognitive learning the all-important web traffic is at the top of the list of the most crucial entities in the internet arena. Attracting people to your site has to be the first action you should carry out.Kids cognitive learning do everything to achieve a top search engine ranking. Link popularity is one of the factors that search engines use to establish search engine rankings.Kids cognitive learning so, to elevate your link popularity, you must launch an aggressive reciprocal link action.

One of the better ways to do this, at no cost at all, is by submitting articles, with your site’s web address in the resource box, to e-zines and free article sites.Kids cognitive learning you may not only earn exposure, you may also have the opportunity to advertise for no cost, just include a link pointing to your site. The more sites you send your articles to, the better your link popularity is.Kids cognitive learning ensure your articles are unique, pertinent and practical so that other websites may pick it up and post it.

These are but three of the many tools that an affiliate marketer can use to build up earning potential.Kids cognitive learning the possibilities are endless and are restricted only by your vision, creativity, resourcefulness and resolution. You can always explore other ideas and adapt other strategies, which you believe might help you become a high rolling affiliate marketer.Kids cognitive learning