Having a goal in mind from the start means you’ll be better able to create content that your audience will want to subscribe to, comment on, and share.Advantages of cognitive learning theory if you focus on content that is useful to your audience, particularly if it’s something you are an expert in, your viewers will see you as a trusted resource for information. 2.Advantages of cognitive learning theory create a channel

Once you have created your account and navigated to youtube, you will be asked to name your channel. We suggest using the name of your business, as it will be the most recognizable.Advantages of cognitive learning theory you want to make it easy for your target audience to find you! Remember, youtube is basically a search engine (and is powered/owned by the world’s largest search engine – google).Advantages of cognitive learning theory consider specifically how people would search to find what your business offers.

Your channel icon is basically your youtube profile picture.Advantages of cognitive learning theory this image is automatically pulled in from your google account. In order to make your channel recognizable, it is a best practice to upload your company’s logo as your channel icon.Advantages of cognitive learning theory if you don’t have a logo , use a high-quality image that represents your business in a professional manner. Channel art

Be mindful when choosing your channel art.Advantages of cognitive learning theory we suggest using a simple design or pattern that is consistent with your company’s branding, or an image that accurately represents your business, because it gets cropped to a very small portion of a larger image.Advantages of cognitive learning theory keep in mind that you must have the rights to use any image you choose. Lastly, go check out what these images look like on other devices to make sure everything looks good.Advantages of cognitive learning theory your channel art will appear differently depending on what device your subscribers are viewing it on. About section

The about section is an opportunity for you to tell people who you are, what you do, where to find you, and how to get in touch.Advantages of cognitive learning theory be sure to link all of your other social networks here so that people can follow you on multiple channels. You should also link to your company website in your about section so people can connect with you and sign up for your email list .Advantages of cognitive learning theory

In addition to the above resources, keep in mind that you are just starting out. You can always upgrade to more advanced equipment later. When it comes to editing videos, make sure to choose a simple editing software that won’t be too overwhelming.Advantages of cognitive learning theory youtube even offers up some built-in editing tools you can take advantage of after you upload. 4. Create playlists

Once you’ve created a few videos, group them together into playlists on your channel.Advantages of cognitive learning theory even if you only have a few videos, it’s a good idea to put them together on a playlist to help your subscribers easily sort through your content.Advantages of cognitive learning theory this is an important step as the title you choose for your playlist can also help you rank higher in google search results.

YouTube also allows you to feature playlists on your youtube channel page.Advantages of cognitive learning theory this is a great option because you are able to organize and categorize your content while also highlighting the videos you want to draw the most attention to.Advantages of cognitive learning theory for example, on the constant contact youtube channel, we feature our how-to videos and webinars on our channel in order to make our educational content highly accessible. 5.Advantages of cognitive learning theory share your videos

Ideally, you want people to watch your video all the way to the end. The audience retention report in youtube analytics can show you at what point viewers stopped watching your video.Advantages of cognitive learning theory this is a good way to gauge if the length of your videos is right or if there is a particular part of the video that may be turning people away.Advantages of cognitive learning theory typically, shorter and more engaging videos are most effective.

Adding closed captions is simple. In fact, youtube has a tool that automatically generates them!Advantages of cognitive learning theory however, this tool is not perfect and often requires minor edits or tweaks to deliver a good user experience. YouTube’s support page has step-by-step instructions on how to create, edit, or upload subtitles and closed captions. 9.Advantages of cognitive learning theory decide who should have access to your channel