05:00 Event technology 133 trends, ideas and tools that cognitive learning work (2019 edition) | |
When someone thinks about event technology experts online they think of eventmb. Some numbers and reasons why: keyboard_arrow_right we have analyzed north of 500 event technology tools for our reports keyboard_arrow_right 250,000 event professionals have downloaded copies of our event technology reports keyboard_arrow_right readers include most fortune 100, 250 and 500 companies with event teams keyboard_arrow_right we have published in-depth reviews of dozens of event technology tools keyboard_arrow_right the person writing this, your editor, julius solaris, is the most sought-after speaker worldwide in the event industry for event technology keyboard_arrow_right we constantly analyze and grow a database of over 1,500 event tech tools keyboard_arrow_right we have started, supported and launched many event technology competitions and education initiatives in major events around the world, including IMEX and IBTM.Cognitive learning theory in the classroom keyboard_arrow_right eventmb is the most sought-after resource for event technology companies to advertise on. Keyboard_arrow_right we started talking about the use of hashtags, social media, event apps and more tools back in 2007 keyboard_arrow_right we are supporters of the organic use of technology within sound meeting design.Cognitive learning theory in the classroom we hate fashion and we put your event results first Remove the burden of over-complication: keyboard_arrow_right make sure your new event technology integrates well with software that your client is already using.Cognitive learning theory in the classroom keyboard_arrow_right some complication is unavoidable - ensure that the client is sufficiently educated and supported. Keyboard_arrow_right know the technological limitations of your client as well as knowing the limitations of the technology if it's not tried and tested you can’t know it will work cognitive learning theory in the classroom Give your clients confidence in event technology: keyboard_arrow_right never use the client as a guinea pig for completely unknown technology keyboard_arrow_right only sell it if you know it will work - a proven track record of successful uses and implementations, and sharing data to back claims about the benefits will foster trust.Cognitive learning theory in the classroom your event technology must address client needs Use eventtech to help your client meet their objectives : keyboard_arrow_right fully understand your client's objectives - why do they need this technology?Cognitive learning theory in the classroom keyboard_arrow_right make sure the client understands the business reason for adopting the technology. Keyboard_arrow_right prove it - show the client that the technology works with real-life case studies event technology is very expensive cognitive learning theory in the classroom Kill event technology cost concerns with benefits: keyboard_arrow_right make sure the client knows the total cost of ownership (TCO) keyboard_arrow_right share projections of how your client will see a return on investment keyboard_arrow_right prove it - provide case studies of previous success stories learning new event technology is overwhelming cognitive learning theory in the classroom Quell fears of a steep learning curve: keyboard_arrow_right make sure your client knows what to expect in terms of learning a new platform or technology.Cognitive learning theory in the classroom keyboard_arrow_right be clear upfront about the amount of time needed to prevent feelings of being misled later on. Keyboard_arrow_right assure your client that you can support them to the level they need and be able to deliver on that assurance.Cognitive learning theory in the classroom Whether part of a standalone app or deployed through an existing app infrastructure, facial recognition will impact guest management on several levels including security and crowd management with check-in and registration.Cognitive learning theory in the classroom as this technology delves into the heart of many challenging problems of modern events, it should be on the priority list of the modern event professional.Cognitive learning theory in the classroom augmented reality for sponsorship Online marketing has pushed the need for accountability, tangibility and return on every dollar of investment.Cognitive learning theory in the classroom after another year of empty buzz, AR is starting to live up to the hype by offering creative opportunities for sponsor messaging. An added benefit of AR is measurability.Cognitive learning theory in the classroom metrics and collected data can be fed back to sponsors to prove ROI. Non-intrusive attendee tracking with clever floors or mats Smart mats and physical objects can be strategically placed onsite at your event to add analytics and intelligence.Cognitive learning theory in the classroom you can immediately see the positives of having such an approach when you are trying to justify exposure to your exhibitors or sponsors. They can be strategically placed in areas that need a stronger measurement input and offer a non-intrusive, anonymous and reliable source of data to pass to your sponsors or prospective sponsors.Cognitive learning theory in the classroom virtual concierge Chatbots and voice-activated platforms are helping event professionals to save on extra temporary staff for their events. Volunteers and temporary staff often require an incredible amount of training and most of their time is used answering frequently asked questions.Cognitive learning theory in the classroom chatbots are well positioned to give quick answers to these questions and constitute a much faster alternative to event apps where information mining can be challenging.Cognitive learning theory in the classroom influencer marketing technology Influencer marketing is all around us. One of the most preferred marketing tactics for 2018 and definitely one that needs the most support from technology.Cognitive learning theory in the classroom the current trend is geared towards two types of platforms: those that help to categorize, analyze and source influencers in specific industries, so you can deploy them for your event marketing purposes, and those that help in creating assets to use with your existing influencer network.Cognitive learning theory in the classroom event feedback via AI chatbots The market for chatbots is fast maturing. Chatbots offer an interesting feedback channel for events. They are continuous feedback channels, collecting interactions at any stage of the event.Cognitive learning theory in the classroom they offer a safe environment for attendees to let go and really say what they think. It is much easier to be honest in a chat window than in front of a real person.Cognitive learning theory in the classroom AI-powered chats offer a colloquial way to gather information compared to multiple choice questions. Creating custom experiences that deliver on individual objectives for large crowds is an eternal struggle for event professionals.Cognitive learning theory in the classroom event technology has the answer with advanced segmentation which translates into detail-based personalization and more accurate targeting for event marketing.Cognitive learning theory in the classroom creating custom event landing pages, sections of your website and communications is, above all, incredibly relevant in the era of personalization.Cognitive learning theory in the classroom marketing intelligence from device charging stations We live in a smartphone battery crisis. You see the agitated faces of attendees around the world when they are approaching 5% of their battery and they have no power bank.Cognitive learning theory in the classroom events can use this opportunity not only to improve the attendee experience but also to provide marketing intelligence based on usage. Charging stations also present an opportunity for branding and sponsorship messaging backed up by easily provable ROI data from usage.Cognitive learning theory in the classroom voice recognition As voice-powered tools, such as podcasts, are living a second life, voice activation seems to be the strongest entry point for technologically challenged audiences.Cognitive learning theory in the classroom voice powered assistants are getting smarter and understand almost immediately what’s on our mind. As soon as voice protocols will be opened, all the existing app infrastructure in event technology will heavily rely on voice.Cognitive learning theory in the classroom Live 360-degree video, or what many refer to as ‘virtual reality’, uses technology to break down barriers and creates new opportunities for event professionals.Cognitive learning theory in the classroom remote attendance is now sexy. We can feel being at the stadium watching a game or experience the speaker at a conference looking at us, or we can interact with the attendee sitting next to us in a third dimension.Cognitive learning theory in the classroom this type of technology offers much more tangible remote attendance opportunities. Real-time feedback from live technology Live technology is geared at giving real-time feedback, analytics and indication opportunities to sell.Cognitive learning theory in the classroom it encompasses tools that are engineered to empower event professionals to quickly act on what is happening at the event. Most event technology stresses the before and after, forgetting about troubleshooting common problems or taking advantage of recurring opportunities that happen during events.Cognitive learning theory in the classroom sharing economy While services like uber, lyft and airbnb are increasingly looking at the event industry and adapting their offering, they are still B2C services that little have to do with the intrinsic dynamics of our industry.Cognitive learning theory in the classroom of course, there is potential and a lot of capital but times are still not mature enough. However, they are mature enough for sharing economy, crowd-powered services created specifically for the event industry, such as venue sourcing sites.Cognitive learning theory in the classroom tech trade shows It must be said that the wisdom of the crowd has oftentimes been ignored by event professionals who feel challenged in their status quo.Cognitive learning theory in the classroom allowing attendees to make decisions challenges the very role of the event planner some may think. The event professional’s role has evolved into more of a facilitator than a planner.Cognitive learning theory in the classroom DETAILS ARE IMPORTANT BUT EXPERIENCE IS KING. The pathway to positive experiences is channeled through co-creation. Event planners are the instigators, crowd thinking is the means.Cognitive learning theory in the classroom empty seating technology Event professionals will solve empty seating problems and beat the scalpers by being involved with secondary ticket markets, they cannot be cut out.Cognitive learning theory in the classroom empty seating is damaging to artists and performers, at the same time things happen and some attendees won’t be able to make it. These are problems inherent to events.Cognitive learning theory in the classroom we’ve all faced them. Technology has to, and can, help. Consider benefits of facial recognition technology: keyboard_arrow_right reduce queue-lines by implementing face recognition check-ins.Cognitive learning theory in the classroom keyboard_arrow_right use face recognition to personalize experiences at tech touchpoints (kiosks, booths etc.) by recognizing attendees as they approach.Cognitive learning theory in the classroom keyboard_arrow_right use face recognition to create frictionless access control for attendees. Always keep your data and attendees safe Cover yourself: keyboard_arrow_right ensure that all passwords are encrypted and that data is handled in line with the law, GDPR and other legislation and best practice.Cognitive learning theory in the classroom keyboard_arrow_right observe a strict backup procedure in line with best practice keyboard_arrow_right consider face recognition and multi-camera threat identification systems where large crowds are present increase efficiency and revenue with NFC and virtual check-ins cognitive learning theory in the classroom Increase event revenue: keyboard_arrow_right consider virtual check-ins which allow the attendee to check in using an app or website. Keyboard_arrow_right speed up check-ins at the venue with NFC (near field communication) passes, badges or tickets.Cognitive learning theory in the classroom keyboard_arrow_right increase bar and merchandise sales by using NFC cashless payments. Personalize registration forms with conditional logic cognitive learning theory in the classroom Personalize online registration: keyboard_arrow_right use conditional logic to tailor the form based on the answers given, avoiding irrelevant questioning.Cognitive learning theory in the classroom keyboard_arrow_right use answers to create audience segments for future targeted messaging. Keyboard_arrow_right create a process to test forms before going live.Cognitive learning theory in the classroom utilize mobile apps for maximum team efficiency Streamline team communications: keyboard_arrow_right make sure any eventtech software you use has a mobile app available for maximum efficiency.Cognitive learning theory in the classroom keyboard_arrow_right consider event apps with private backchannels and direct messaging keyboard_arrow_right make sure your reminders get seen by your event team by using text messages - SMS text messaging is much more likely to get noticed than an email when at a busy event.Cognitive learning theory in the classroom use voice recognition for attendee convenience Create a library within your event app: keyboard_arrow_right include a resource center in your event app, where attendees can search for, save, write notes, favorite and share documents relating to your event.Cognitive learning theory in the classroom keyboard_arrow_right ask session leaders to share an article in your online public space or create a deep dive file library. Keyboard_arrow_right offer access to content as a special perk for early-bird registrants.Cognitive learning theory in the classroom leverage community to learn, connect and promote Stay connected: keyboard_arrow_right consider developing your own online community. Social networks such as facebook and linkedin provide free community platforms or choose an event app with a private chatroom or social function.Cognitive learning theory in the classroom keyboard_arrow_right engage with audiences across social networks. Build a rapport. Keyboard_arrow_right be active in groups on linkedin. Show your expertise, share content and contribute to discussions on interesting topics.Cognitive learning theory in the classroom Analyze the findings: keyboard_arrow_right use data from matchmaking apps to gain insight into attendee ROI keyboard_arrow_right compare matchmaking data with overall event satisfaction data to establish impact and mark areas for improvement keyboard_arrow_right measure usage statistics.Cognitive learning theory in the classroom are your attendees using it? If not, why not? Were there connections at the event they wanted but couldn’t find? Use AI to offer A better experience cognitive learning theory in the classroom Embrace AI: keyboard_arrow_right increase overall attendee satisfaction by using AI, which learns from connections and rejections. Keyboard_arrow_right choose an AI matchmaking solution that integrates well with social networks.Cognitive learning theory in the classroom networks such as linkedin often have the answer to many of the questions asked by matchmaking software. Keyboard_arrow_right use AI matchmaking to continually learn about attendees.Cognitive learning theory in the classroom improve efficiency with software integration Get smart with integration: keyboard_arrow_right integrate your event software and tech with one database so that data will never get changed in one spot and not updated in another.Cognitive learning theory in the classroom keyboard_arrow_right try event registration software that talks to your marketing automation software and you’ll never have to run those annoying import, exports again.Cognitive learning theory in the classroom keyboard_arrow_right badges no longer service attendees. Technology is now available that lets you passively exchange information. No more badge scanners required.Cognitive learning theory in the classroom no more printing badges. Ditch business cards because this tech cannot only capture info for you but keeps a record of where your attendees have been and who they have been with.Cognitive learning theory in the classroom | |
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