When ranking content online, google looks for relevant, high-quality content. If you want to understand the importance page quality plays in ranking higher in serps, review google's search quality evaluation guidelines that search quality evaluators use when rating online content.Cognitive learning meaning if you don't have time to read through that 164-page document, keep reading this article for tips on optimizing your site by starting with quality content.Cognitive learning meaning

Your webpage loading speed is a critical factor in keeping users happy. The google algorithm rewards websites that load quickly with a higher page quality rating.Cognitive learning meaning fewer webpages can be crawled by search engines when sites load too slowly. Getting technical with SEO strategies can improve conversions and online ranking.Cognitive learning meaning google suggests web designers use cssnano and uglifyjs to optimize webpage code.

In 2011, microsoft, google, yahoo, and yandex created schema.Org as a uniform listing of entities and qualities their search engines would support.Cognitive learning meaning as you optimize online content for 2019, cater to search engine structure. This structured data markup is an important factor as artificial intelligence (AI) is becoming even more of an integral part of google's algorithm.Cognitive learning meaning be intentional with metadata and tags that are added to the HTML markup.

At the end of 2016, google shared on their blog about mobile-first indexing.Cognitive learning meaning their ranking systems had been focusing on analyzing desktop versions of websites. However, more people are using mobile devices like cell phones and laptops to search online.Cognitive learning meaning they then shifted their focus to mobile-first indexing. The future SEO trend will be that google only uses a site's mobile version for ranking.Cognitive learning meaning

OC&C strategy consultants estimate a $40 billion jump in consumers using voice shopping by 2022. If your content is not optimized for voice search, you may lose site traffic and won't achieve the needs met (NM) rating by the google algorithm.Cognitive learning meaning users input more words for a typed query than if they use a voice search. They also speak more conversationally than they type. Your content needs to satisfy those types of informal voice searches.Cognitive learning meaning

Each day, 15 percent of search engine queries processed by google are new. Their rankbrain algorithm can find the best match to queries by using machine learning.Cognitive learning meaning this technology was only utilized in that small percentage of queries that the algorithm never "heard" before. However, google is rebranding themselves as a "machine learning first" company.Cognitive learning meaning you can be sure that this is a trend for the future of SEO.

Intentionally create meta descriptions and page titles that will be displayed in a more visually interesting listing on search engine results pages (serps).Cognitive learning meaning improve the click-through rate (CTR) for your listing by enhancing title content and snippets to be shown. You can use this SERP snippet optimization tool to optimize your content.Cognitive learning meaning you want the SERP listing for your site to be more appealing than your competitors, so people click through.

According to web trend analyst gary illyes, publishing high-quality content that gets shared online through social networks can enhance branding and improve search engine ranking.Cognitive learning meaning the google algorithm uses AI to analyze and learn the good versus bad content disseminated online. Connect with brand influencers, watch what your competition is doing, and diligently tend to your brand identity.Cognitive learning meaning